{"id":71341,"date":"2021-06-18T15:30:09","date_gmt":"2021-06-18T12:30:09","guid":{"rendered":"https:\/\/azbuki.bg\/?p=71341"},"modified":"2025-09-11T14:46:46","modified_gmt":"2025-09-11T11:46:46","slug":"sp-strategii-na-obrazovatelnata-i-nauchnata-politika-knizhka-3-2021-godina-xxix","status":"publish","type":"post","link":"https:\/\/pedagogy.azbuki.bg\/en\/staregies\/sadarzhanie-na-sp-strategii-na-obrazovatelnata-i-nauchnata-politika-2021\/sp-strategii-na-obrazovatelnata-i-nauchnata-politika-knizhka-3-2021-godina-xxix\/","title":{"rendered":"Strategies for Policy in Science and Education, Number 3\/2021, Volume 29"},"content":{"rendered":"<h4 style=\"text-align: left;\"><span style=\"color: #808080;\"><strong>RESEARCH RESULTS<\/strong><\/span><\/h4>\n<h3 style=\"text-align: left;\">Entrepreneurship and Interdisciplinary Education \u2013 Semiotic Aspects<\/h3>\n<p style=\"text-align: left;\"><strong>Christo Kaftandjiev<\/strong><br \/>\n<em>University of Sofia<\/em><br \/>\n<strong>Diana Kotova<\/strong><br \/>\n<em>Mendeleev University of Chemical Technology (Russia)<\/em><\/p>\n<p><a href=\"https:\/\/doi.org\/10.53656\/str2021-3-1-entr\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/doi.org\/10.53656\/str2021-3-1-entr<\/a><\/p>\n<p style=\"text-align: left;\"><strong>Abstract.<\/strong> Marketing communications, which are part of the entrepreneurship\u2019 discipline, can integrate the most important school disciplines with the help of semiotics&#8230;<\/p>\n<h3 style=\"text-align: left;\"><a class=\"btn btn-default\" href=\"https:\/\/pedagogy.azbuki.bg\/en\/uncategorized\/entrepreneurship-and-interdisciplinary-education-semiotic-aspects\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEE MORE<\/a><\/h3>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: left;\">The Practical Importance of Accounting Education for Future Managers<\/h3>\n<p style=\"text-align: left;\"><strong>Nataliia Radionova<\/strong><br \/>\n<em>Kyiv National University of Technologies and Design \u2013 Kyiv (Ukraine)<\/em><br \/>\n<strong>Radostina Stoyanova<\/strong><br \/>\n<em>Institute for Bulgarian Language \u201cProf. Lyubomir Andreychin\u201d<\/em><br \/>\n<em>Bulgarian Academy of Sciences (Bulgaria)<\/em><\/p>\n<p><a href=\"https:\/\/doi.org\/10.53656\/str2021-3-2-prac\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/doi.org\/10.53656\/str2021-3-2-prac<\/a><\/p>\n<p style=\"text-align: left;\"><strong>Abstract.<\/strong> There is an opinion that accounting is a work on the chronological processing of the data of business transactions that have already occurred at the enterprise&#8230;<\/p>\n<p><a class=\"btn btn-default\" href=\"https:\/\/pedagogy.azbuki.bg\/en\/uncategorized\/the-practical-importance-of-accounting-education-for-future-managers\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEE MORE<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<h4 style=\"text-align: left;\"><span style=\"color: #808080;\"><strong>EDUCATION IN THE INFORMATION SOCIETY<\/strong><\/span><\/h4>\n<h3 style=\"text-align: left;\">Individual Competencies of Teachers in the Process of Digitalization in Higher Education<\/h3>\n<p style=\"text-align: left;\"><strong>Milena Filipova<\/strong><br \/>\n<strong>Radostina Yuleva-Chuchulayna<\/strong><br \/>\n<em>South-West University \u201cNeofit Rilski\u201d\u00a0<\/em><\/p>\n<p><a href=\"https:\/\/doi.org\/10.53656\/str2021-3-3-indi\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/doi.org\/10.53656\/str2021-3-3-indi<\/a><\/p>\n<p style=\"text-align: left;\"><strong>Abstract.<\/strong> In the process of digitalization and the change of education in almost digital, the professional training of teachers in higher schools is of particular relevance, determined with social and pedagogical importance. This includes a set of a number of individual competences that educators need to possess and develop.<\/p>\n<h3><a class=\"btn btn-default\" href=\"https:\/\/pedagogy.azbuki.bg\/en\/uncategorized\/individualni-kompetenczii-na-prepodavatelite-v-proczesa-na-digitalizacziya-vav-vissheto-obrazovanie\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEE MORE<\/a><\/h3>\n<h3><\/h3>\n<p>&nbsp;<\/p>\n<h3><\/h3>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: left;\">Online Training in Higher Education: an Alternative during Covid-19. Strengths and Weaknesses of Online Training<\/h3>\n<p style=\"text-align: left;\"><strong>Veselina Ivanova<\/strong><br \/>\n<em>Episkop Konstantin Preslavski Shumen University<\/em><\/p>\n<p><a href=\"https:\/\/doi.org\/10.53656\/str2021-3-4-onli\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/doi.org\/10.53656\/str2021-3-4-onli<\/a><\/p>\n<p style=\"text-align: left;\"><strong>Abstract.<\/strong> he article describes online learning against the background of the COVID-19 pandemic in the Bulgarian context of higher education and the challenges faced by university professors during this period and examines their readiness for online learning...<\/p>\n<h3 style=\"text-align: left;\"><a class=\"btn btn-default\" href=\"https:\/\/pedagogy.azbuki.bg\/en\/uncategorized\/onlajn-obuchenieto-vav-vissheto-obrazovanie-alternativa-po-vreme-na-covid-19-silni-i-slabi-strani\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEE MORE<\/a><\/h3>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<h4 style=\"text-align: left;\"><span style=\"color: #808080;\"><strong>RESEARCH AND PARADIGMS\u00a0<\/strong><\/span><\/h4>\n<h3 style=\"text-align: left;\">Quality of School Education \u2013 Measurement and Significance<\/h3>\n<p style=\"text-align: left;\"><strong>Albena Vutsova, Antoniya Baltova<\/strong><br \/>\n<em>Sofia University<\/em><\/p>\n<p><a href=\"https:\/\/doi.org\/10.53656\/str2021-3-5-qual\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/doi.org\/10.53656\/str2021-3-5-qual<\/a><\/p>\n<p style=\"text-align: left;\"><strong>Abstract.<\/strong> For the past few decades, extensive research has been performed on the factors that determine economic growth...<\/p>\n<h3><a class=\"btn btn-default\" href=\"https:\/\/pedagogy.azbuki.bg\/en\/uncategorized\/kachestvo-na-uchilishhnoto-obrazovanie-izmervane-i-znachimost\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEE MORE<\/a><\/h3>\n<h3><\/h3>\n<h3><\/h3>\n<p>&nbsp;<\/p>\n<h3><\/h3>\n<h3 style=\"text-align: left;\">Defining the Components of Student Training for Participation in International Programs<\/h3>\n<p style=\"text-align: left;\"><strong>Iryna Liashenko<\/strong><br \/>\n<em>Sumy State University (Ukraine)<\/em><\/p>\n<p><a href=\"https:\/\/doi.org\/10.53656\/str2021-3-6-defi\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/doi.org\/10.53656\/str2021-3-6-defi<\/a><\/p>\n<p style=\"text-align: left;\"><strong>Abstract.<\/strong> The integration of Ukraine into the European and transatlantic community is increasingly becoming more dynamic and vital&#8230;<\/p>\n<h4 style=\"text-align: left;\"><a class=\"btn btn-default\" href=\"https:\/\/pedagogy.azbuki.bg\/en\/uncategorized\/defining-the-components-of-student-training-for-participation-in-international-programs\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEE MORE<\/a><\/h4>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: left;\">Aspects of Media Education in Bulgaria<\/h3>\n<p><strong>Katya Stoyanova<\/strong><br \/>\n<em>Sofia University<\/em><\/p>\n<p><a href=\"https:\/\/doi.org\/10.53656\/str2021-3-7-aspe\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/doi.org\/10.53656\/str2021-3-7-aspe<\/a><\/p>\n<p style=\"text-align: left;\"><strong>Abstract.<\/strong> The paper considers media education and its importance for the Bulgarian education system...<\/p>\n<p><a class=\"btn btn-default\" href=\"https:\/\/pedagogy.azbuki.bg\/en\/uncategorized\/aspekti-na-medijnoto-obrazovanie-v-balgariya\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEE MORE<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<h4><span style=\"color: #808080;\"><strong>REVIEWS AND ANNOTATIONS<\/strong><\/span><\/h4>\n<h3>About Educational Integration and Bets of the Present<\/h3>\n<p style=\"text-align: center;\" class=\" translation-block\">Nunev, Y., 2020. Monitoring of the processes of inclusion and educational integration and models for desegregation of Roma education. \nPlovdiv: Astarta, ISBN 978-954-350-283-7<\/p>\n<p><strong>Gergana Dyankova<\/strong><br \/>\n<em>South-West University \u201eNeofit Rilski\u201c\nBlagoevgrad, Bulgaria<\/em><\/p>\n<p><a href=\"https:\/\/doi.org\/10.53656\/str2021-3-8-inte\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/doi.org\/10.53656\/str2021-3-8-inte<\/a><\/p>\n<p><a class=\"btn btn-default\" href=\"https:\/\/pedagogy.azbuki.bg\/en\/uncategorized\/za-obrazovatelnata-integracziya-i-zalozite-na-nastoyashheto\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEE MORE<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u0420\u0415\u0417\u0423\u041b\u0422\u0410\u0422\u0418 \u041e\u0422 \u041d\u0410\u0423\u0427\u041d\u0418 \u0418\u0417\u0421\u041b\u0415\u0414\u0412\u0410\u041d\u0418\u042f Entrepreneurship and Interdisciplinary Education \u2013 Semiotic Aspects Christo Kaftandjiev University of Sofia Diana Kotova Mendeleev University of Chemical Technology (Russia) https:\/\/doi.org\/10.53656\/str2021-3-1-entr Abstract. Marketing communications, which are part of the entrepreneurship\u2019 discipline, can integrate the most important school disciplines with the help of semiotics&#8230; \u0412\u0418\u0416 \u041f\u041e\u0412\u0415\u0427\u0415 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The [&hellip;]<\/p>","protected":false},"author":124332423427287,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"single_blog_custom":"","parallax":"0","fullscreen":"0","sidebar":"","second_sidebar":"","sticky_sidebar":"0","share_position":"","share_float_style":"","show_share_counter":"0","show_view_counter":"0","show_featured":"0","show_post_meta":"0","show_post_author":"0","show_post_author_image":"0","show_post_date":"0","post_date_format":"","post_date_format_custom":"","show_post_category":"0","show_post_reading_time":"0","post_reading_time_wpm":"","show_post_tag":"0","show_prev_next_post":"0","show_popup_post":"0","number_popup_post":"1","show_author_box":"0","show_post_related":"0","show_inline_post_related":"0"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"","single_post_gallery_size":""}],"trending_post":"0","trending_post_position":"","trending_post_label":""},"jnews_primary_category":{"id":""}},"categories":[4112],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0421\u043f. \u201e\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u043d\u0430 \u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u043d\u0430\u0442\u0430 \u0438 \u043d\u0430\u0443\u0447\u043d\u0430\u0442\u0430 \u043f\u043e\u043b\u0438\u0442\u0438\u043a\u0430\u201c, \u043a\u043d\u0438\u0436\u043a\u0430 3\/2021, \u0433\u043e\u0434\u0438\u043d\u0430 XXIX - \u0410\u0437-\u0431\u0443\u043a\u0438<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newspaper.azbuki.bg\/en\/staregies\/sadarzhanie-na-sp-strategii-na-obrazovatelnata-i-nauchnata-politika-2021\/sp-strategii-na-obrazovatelnata-i-nauchnata-politika-knizhka-3-2021-godina-xxix\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0421\u043f. \u201e\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u043d\u0430 \u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u043d\u0430\u0442\u0430 \u0438 \u043d\u0430\u0443\u0447\u043d\u0430\u0442\u0430 \u043f\u043e\u043b\u0438\u0442\u0438\u043a\u0430\u201c, \u043a\u043d\u0438\u0436\u043a\u0430 3\/2021, \u0433\u043e\u0434\u0438\u043d\u0430 XXIX - \u0410\u0437-\u0431\u0443\u043a\u0438\" \/>\n<meta property=\"og:description\" content=\"\u0420\u0415\u0417\u0423\u041b\u0422\u0410\u0422\u0418 \u041e\u0422 \u041d\u0410\u0423\u0427\u041d\u0418 \u0418\u0417\u0421\u041b\u0415\u0414\u0412\u0410\u041d\u0418\u042f Entrepreneurship and Interdisciplinary Education \u2013 Semiotic Aspects Christo Kaftandjiev University of Sofia Diana Kotova Mendeleev University of Chemical Technology (Russia) https:\/\/doi.org\/10.53656\/str2021-3-1-entr Abstract. Marketing communications, which are part of the entrepreneurship\u2019 discipline, can integrate the most important school disciplines with the help of semiotics&#8230; \u0412\u0418\u0416 \u041f\u041e\u0412\u0415\u0427\u0415 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newspaper.azbuki.bg\/en\/staregies\/sadarzhanie-na-sp-strategii-na-obrazovatelnata-i-nauchnata-politika-2021\/sp-strategii-na-obrazovatelnata-i-nauchnata-politika-knizhka-3-2021-godina-xxix\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0410\u0437-\u0431\u0443\u043a\u0438\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Azbuki55\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-18T12:30:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-11T11:46:46+00:00\" \/>\n<meta name=\"author\" content=\"\u201e\u0410\u0437-\u0431\u0443\u043a\u0438\u201c\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u201e\u0410\u0437-\u0431\u0443\u043a\u0438\u201c\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/newspaper.azbuki.bg\/en\/staregies\/sadarzhanie-na-sp-strategii-na-obrazovatelnata-i-nauchnata-politika-2021\/sp-strategii-na-obrazovatelnata-i-nauchnata-politika-knizhka-3-2021-godina-xxix\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/newspaper.azbuki.bg\/en\/staregies\/sadarzhanie-na-sp-strategii-na-obrazovatelnata-i-nauchnata-politika-2021\/sp-strategii-na-obrazovatelnata-i-nauchnata-politika-knizhka-3-2021-godina-xxix\/\"},\"author\":{\"name\":\"\u201e\u0410\u0437-\u0431\u0443\u043a\u0438\u201c\",\"@id\":\"https:\/\/vocedu.azbuki.bg\/en\/#\/schema\/person\/de220d282eaa494f914ce0fd838645dd\"},\"headline\":\"\u0421\u043f. \u201e\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u043d\u0430 \u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u043d\u0430\u0442\u0430 \u0438 \u043d\u0430\u0443\u0447\u043d\u0430\u0442\u0430 \u043f\u043e\u043b\u0438\u0442\u0438\u043a\u0430\u201c, \u043a\u043d\u0438\u0436\u043a\u0430 3\/2021, \u0433\u043e\u0434\u0438\u043d\u0430 XXIX\",\"datePublished\":\"2021-06-18T12:30:09+00:00\",\"dateModified\":\"2025-09-11T11:46:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/newspaper.azbuki.bg\/en\/staregies\/sadarzhanie-na-sp-strategii-na-obrazovatelnata-i-nauchnata-politika-2021\/sp-strategii-na-obrazovatelnata-i-nauchnata-politika-knizhka-3-2021-godina-xxix\/\"},\"wordCount\":436,\"publisher\":{\"@id\":\"https:\/\/vocedu.azbuki.bg\/en\/#organization\"},\"articleSection\":[\"\u0421\u044a\u0434\u044a\u0440\u0436\u0430\u043d\u0438\u0435 \u043d\u0430 \u0441\u043f. \\\"\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u043d\u0430 \u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u043d\u0430\u0442\u0430 \u0438 \u043d\u0430\u0443\u0447\u043d\u0430\u0442\u0430 \u043f\u043e\u043b\u0438\u0442\u0438\u043a\u0430\\\" 2021\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/newspaper.azbuki.bg\/en\/staregies\/sadarzhanie-na-sp-strategii-na-obrazovatelnata-i-nauchnata-politika-2021\/sp-strategii-na-obrazovatelnata-i-nauchnata-politika-knizhka-3-2021-godina-xxix\/\",\"url\":\"https:\/\/newspaper.azbuki.bg\/en\/staregies\/sadarzhanie-na-sp-strategii-na-obrazovatelnata-i-nauchnata-politika-2021\/sp-strategii-na-obrazovatelnata-i-nauchnata-politika-knizhka-3-2021-godina-xxix\/\",\"name\":\"\u0421\u043f. \u201e\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u043d\u0430 \u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u043d\u0430\u0442\u0430 \u0438 \u043d\u0430\u0443\u0447\u043d\u0430\u0442\u0430 \u043f\u043e\u043b\u0438\u0442\u0438\u043a\u0430\u201c, \u043a\u043d\u0438\u0436\u043a\u0430 3\/2021, \u0433\u043e\u0434\u0438\u043d\u0430 XXIX - \u0410\u0437-\u0431\u0443\u043a\u0438\",\"isPartOf\":{\"@id\":\"https:\/\/vocedu.azbuki.bg\/en\/#website\"},\"datePublished\":\"2021-06-18T12:30:09+00:00\",\"dateModified\":\"2025-09-11T11:46:46+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/newspaper.azbuki.bg\/en\/staregies\/sadarzhanie-na-sp-strategii-na-obrazovatelnata-i-nauchnata-politika-2021\/sp-strategii-na-obrazovatelnata-i-nauchnata-politika-knizhka-3-2021-godina-xxix\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/newspaper.azbuki.bg\/en\/staregies\/sadarzhanie-na-sp-strategii-na-obrazovatelnata-i-nauchnata-politika-2021\/sp-strategii-na-obrazovatelnata-i-nauchnata-politika-knizhka-3-2021-godina-xxix\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/newspaper.azbuki.bg\/en\/staregies\/sadarzhanie-na-sp-strategii-na-obrazovatelnata-i-nauchnata-politika-2021\/sp-strategii-na-obrazovatelnata-i-nauchnata-politika-knizhka-3-2021-godina-xxix\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/strategies.azbuki.bg\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u0421\u043f. \u201e\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u043d\u0430 \u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u043d\u0430\u0442\u0430 \u0438 \u043d\u0430\u0443\u0447\u043d\u0430\u0442\u0430 \u043f\u043e\u043b\u0438\u0442\u0438\u043a\u0430\u201c, \u043a\u043d\u0438\u0436\u043a\u0430 3\/2021, \u0433\u043e\u0434\u0438\u043d\u0430 XXIX\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/vocedu.azbuki.bg\/en\/#website\",\"url\":\"https:\/\/vocedu.azbuki.bg\/en\/\",\"name\":\"\u0410\u0437-\u0431\u0443\u043a\u0438\",\"description\":\"\u041d\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u043d\u043e \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u0441\u0442\u0432\u043e \u0437\u0430 \u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u0438 \u043d\u0430\u0443\u043a\u0430\",\"publisher\":{\"@id\":\"https:\/\/vocedu.azbuki.bg\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/vocedu.azbuki.bg\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/vocedu.azbuki.bg\/en\/#organization\",\"name\":\"\u0410\u0437-\u0431\u0443\u043a\u0438\",\"url\":\"https:\/\/vocedu.azbuki.bg\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/vocedu.azbuki.bg\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/azbuki.bg\/wp-content\/uploads\/2019\/04\/logo-azbuki-e1580374651845.png\",\"contentUrl\":\"https:\/\/azbuki.bg\/wp-content\/uploads\/2019\/04\/logo-azbuki-e1580374651845.png\",\"width\":250,\"height\":70,\"caption\":\"\u0410\u0437-\u0431\u0443\u043a\u0438\"},\"image\":{\"@id\":\"https:\/\/vocedu.azbuki.bg\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Azbuki55\/\",\"https:\/\/www.instagram.com\/nion_azbuki\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/vocedu.azbuki.bg\/en\/#\/schema\/person\/de220d282eaa494f914ce0fd838645dd\",\"name\":\"\u201e\u0410\u0437-\u0431\u0443\u043a\u0438\u201c\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/vocedu.azbuki.bg\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d08ccbd951212deb604aa2d403575d4e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d08ccbd951212deb604aa2d403575d4e?s=96&d=mm&r=g\",\"caption\":\"\u201e\u0410\u0437-\u0431\u0443\u043a\u0438\u201c\"},\"sameAs\":[\"https:\/\/azbuki.bg\/\"],\"url\":\"https:\/\/pedagogy.azbuki.bg\/en\/author\/azbuki_ekip\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u0421\u043f. \u201e\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u043d\u0430 \u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u043d\u0430\u0442\u0430 \u0438 \u043d\u0430\u0443\u0447\u043d\u0430\u0442\u0430 \u043f\u043e\u043b\u0438\u0442\u0438\u043a\u0430\u201c, \u043a\u043d\u0438\u0436\u043a\u0430 3\/2021, \u0433\u043e\u0434\u0438\u043d\u0430 XXIX - \u0410\u0437-\u0431\u0443\u043a\u0438","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/newspaper.azbuki.bg\/en\/staregies\/sadarzhanie-na-sp-strategii-na-obrazovatelnata-i-nauchnata-politika-2021\/sp-strategii-na-obrazovatelnata-i-nauchnata-politika-knizhka-3-2021-godina-xxix\/","og_locale":"en_US","og_type":"article","og_title":"\u0421\u043f. \u201e\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u043d\u0430 \u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u043d\u0430\u0442\u0430 \u0438 \u043d\u0430\u0443\u0447\u043d\u0430\u0442\u0430 \u043f\u043e\u043b\u0438\u0442\u0438\u043a\u0430\u201c, \u043a\u043d\u0438\u0436\u043a\u0430 3\/2021, \u0433\u043e\u0434\u0438\u043d\u0430 XXIX - \u0410\u0437-\u0431\u0443\u043a\u0438","og_description":"\u0420\u0415\u0417\u0423\u041b\u0422\u0410\u0422\u0418 \u041e\u0422 \u041d\u0410\u0423\u0427\u041d\u0418 \u0418\u0417\u0421\u041b\u0415\u0414\u0412\u0410\u041d\u0418\u042f Entrepreneurship and Interdisciplinary Education \u2013 Semiotic Aspects Christo Kaftandjiev University of Sofia Diana Kotova Mendeleev University of Chemical Technology (Russia) https:\/\/doi.org\/10.53656\/str2021-3-1-entr Abstract. Marketing communications, which are part of the entrepreneurship\u2019 discipline, can integrate the most important school disciplines with the help of semiotics&#8230; \u0412\u0418\u0416 \u041f\u041e\u0412\u0415\u0427\u0415 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The [&hellip;]","og_url":"https:\/\/newspaper.azbuki.bg\/en\/staregies\/sadarzhanie-na-sp-strategii-na-obrazovatelnata-i-nauchnata-politika-2021\/sp-strategii-na-obrazovatelnata-i-nauchnata-politika-knizhka-3-2021-godina-xxix\/","og_site_name":"\u0410\u0437-\u0431\u0443\u043a\u0438","article_publisher":"https:\/\/www.facebook.com\/Azbuki55\/","article_published_time":"2021-06-18T12:30:09+00:00","article_modified_time":"2025-09-11T11:46:46+00:00","author":"\u201e\u0410\u0437-\u0431\u0443\u043a\u0438\u201c","twitter_card":"summary_large_image","twitter_misc":{"Written by":"\u201e\u0410\u0437-\u0431\u0443\u043a\u0438\u201c","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/newspaper.azbuki.bg\/en\/staregies\/sadarzhanie-na-sp-strategii-na-obrazovatelnata-i-nauchnata-politika-2021\/sp-strategii-na-obrazovatelnata-i-nauchnata-politika-knizhka-3-2021-godina-xxix\/#article","isPartOf":{"@id":"https:\/\/newspaper.azbuki.bg\/en\/staregies\/sadarzhanie-na-sp-strategii-na-obrazovatelnata-i-nauchnata-politika-2021\/sp-strategii-na-obrazovatelnata-i-nauchnata-politika-knizhka-3-2021-godina-xxix\/"},"author":{"name":"\u201e\u0410\u0437-\u0431\u0443\u043a\u0438\u201c","@id":"https:\/\/vocedu.azbuki.bg\/en\/#\/schema\/person\/de220d282eaa494f914ce0fd838645dd"},"headline":"\u0421\u043f. \u201e\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u043d\u0430 \u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u043d\u0430\u0442\u0430 \u0438 \u043d\u0430\u0443\u0447\u043d\u0430\u0442\u0430 \u043f\u043e\u043b\u0438\u0442\u0438\u043a\u0430\u201c, \u043a\u043d\u0438\u0436\u043a\u0430 3\/2021, \u0433\u043e\u0434\u0438\u043d\u0430 XXIX","datePublished":"2021-06-18T12:30:09+00:00","dateModified":"2025-09-11T11:46:46+00:00","mainEntityOfPage":{"@id":"https:\/\/newspaper.azbuki.bg\/en\/staregies\/sadarzhanie-na-sp-strategii-na-obrazovatelnata-i-nauchnata-politika-2021\/sp-strategii-na-obrazovatelnata-i-nauchnata-politika-knizhka-3-2021-godina-xxix\/"},"wordCount":436,"publisher":{"@id":"https:\/\/vocedu.azbuki.bg\/en\/#organization"},"articleSection":["\u0421\u044a\u0434\u044a\u0440\u0436\u0430\u043d\u0438\u0435 \u043d\u0430 \u0441\u043f. \"\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u043d\u0430 \u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u043d\u0430\u0442\u0430 \u0438 \u043d\u0430\u0443\u0447\u043d\u0430\u0442\u0430 \u043f\u043e\u043b\u0438\u0442\u0438\u043a\u0430\" 2021"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/newspaper.azbuki.bg\/en\/staregies\/sadarzhanie-na-sp-strategii-na-obrazovatelnata-i-nauchnata-politika-2021\/sp-strategii-na-obrazovatelnata-i-nauchnata-politika-knizhka-3-2021-godina-xxix\/","url":"https:\/\/newspaper.azbuki.bg\/en\/staregies\/sadarzhanie-na-sp-strategii-na-obrazovatelnata-i-nauchnata-politika-2021\/sp-strategii-na-obrazovatelnata-i-nauchnata-politika-knizhka-3-2021-godina-xxix\/","name":"\u0421\u043f. \u201e\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u043d\u0430 \u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u043d\u0430\u0442\u0430 \u0438 \u043d\u0430\u0443\u0447\u043d\u0430\u0442\u0430 \u043f\u043e\u043b\u0438\u0442\u0438\u043a\u0430\u201c, \u043a\u043d\u0438\u0436\u043a\u0430 3\/2021, \u0433\u043e\u0434\u0438\u043d\u0430 XXIX - \u0410\u0437-\u0431\u0443\u043a\u0438","isPartOf":{"@id":"https:\/\/vocedu.azbuki.bg\/en\/#website"},"datePublished":"2021-06-18T12:30:09+00:00","dateModified":"2025-09-11T11:46:46+00:00","breadcrumb":{"@id":"https:\/\/newspaper.azbuki.bg\/en\/staregies\/sadarzhanie-na-sp-strategii-na-obrazovatelnata-i-nauchnata-politika-2021\/sp-strategii-na-obrazovatelnata-i-nauchnata-politika-knizhka-3-2021-godina-xxix\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/newspaper.azbuki.bg\/en\/staregies\/sadarzhanie-na-sp-strategii-na-obrazovatelnata-i-nauchnata-politika-2021\/sp-strategii-na-obrazovatelnata-i-nauchnata-politika-knizhka-3-2021-godina-xxix\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/newspaper.azbuki.bg\/en\/staregies\/sadarzhanie-na-sp-strategii-na-obrazovatelnata-i-nauchnata-politika-2021\/sp-strategii-na-obrazovatelnata-i-nauchnata-politika-knizhka-3-2021-godina-xxix\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/strategies.azbuki.bg\/"},{"@type":"ListItem","position":2,"name":"\u0421\u043f. \u201e\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u043d\u0430 \u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u043d\u0430\u0442\u0430 \u0438 \u043d\u0430\u0443\u0447\u043d\u0430\u0442\u0430 \u043f\u043e\u043b\u0438\u0442\u0438\u043a\u0430\u201c, \u043a\u043d\u0438\u0436\u043a\u0430 3\/2021, \u0433\u043e\u0434\u0438\u043d\u0430 XXIX"}]},{"@type":"WebSite","@id":"https:\/\/vocedu.azbuki.bg\/en\/#website","url":"https:\/\/vocedu.azbuki.bg\/en\/","name":"\u0410\u0437-\u0431\u0443\u043a\u0438","description":"\u041d\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u043d\u043e \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u0441\u0442\u0432\u043e \u0437\u0430 \u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u0438 \u043d\u0430\u0443\u043a\u0430","publisher":{"@id":"https:\/\/vocedu.azbuki.bg\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/vocedu.azbuki.bg\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/vocedu.azbuki.bg\/en\/#organization","name":"\u0410\u0437-\u0431\u0443\u043a\u0438","url":"https:\/\/vocedu.azbuki.bg\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/vocedu.azbuki.bg\/en\/#\/schema\/logo\/image\/","url":"https:\/\/azbuki.bg\/wp-content\/uploads\/2019\/04\/logo-azbuki-e1580374651845.png","contentUrl":"https:\/\/azbuki.bg\/wp-content\/uploads\/2019\/04\/logo-azbuki-e1580374651845.png","width":250,"height":70,"caption":"\u0410\u0437-\u0431\u0443\u043a\u0438"},"image":{"@id":"https:\/\/vocedu.azbuki.bg\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Azbuki55\/","https:\/\/www.instagram.com\/nion_azbuki\/"]},{"@type":"Person","@id":"https:\/\/vocedu.azbuki.bg\/en\/#\/schema\/person\/de220d282eaa494f914ce0fd838645dd","name":"\u201e\u0410\u0437-\u0431\u0443\u043a\u0438\u201c","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/vocedu.azbuki.bg\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d08ccbd951212deb604aa2d403575d4e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d08ccbd951212deb604aa2d403575d4e?s=96&d=mm&r=g","caption":"\u201e\u0410\u0437-\u0431\u0443\u043a\u0438\u201c"},"sameAs":["https:\/\/azbuki.bg\/"],"url":"https:\/\/pedagogy.azbuki.bg\/en\/author\/azbuki_ekip\/"}]}},"_links":{"self":[{"href":"https:\/\/pedagogy.azbuki.bg\/en\/wp-json\/wp\/v2\/posts\/71341"}],"collection":[{"href":"https:\/\/pedagogy.azbuki.bg\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pedagogy.azbuki.bg\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pedagogy.azbuki.bg\/en\/wp-json\/wp\/v2\/users\/124332423427287"}],"replies":[{"embeddable":true,"href":"https:\/\/pedagogy.azbuki.bg\/en\/wp-json\/wp\/v2\/comments?post=71341"}],"version-history":[{"count":8,"href":"https:\/\/pedagogy.azbuki.bg\/en\/wp-json\/wp\/v2\/posts\/71341\/revisions"}],"predecessor-version":[{"id":164504,"href":"https:\/\/pedagogy.azbuki.bg\/en\/wp-json\/wp\/v2\/posts\/71341\/revisions\/164504"}],"wp:attachment":[{"href":"https:\/\/pedagogy.azbuki.bg\/en\/wp-json\/wp\/v2\/media?parent=71341"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pedagogy.azbuki.bg\/en\/wp-json\/wp\/v2\/categories?post=71341"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pedagogy.azbuki.bg\/en\/wp-json\/wp\/v2\/tags?post=71341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}